A Bold New Brand for a World-Wide Leader in Fluidics.
The Assignment
Diba, Inc. is an innovative company specializing in fluid path applications for worldwide clinical and scientific companies. Diba designs and creates high quality fluid path assemblies and products for laboratory and scientific research environments. Diba's brand was dated and needed a new identity.
Our Solution
We developed and created a new and bold corporate brand identity for Diba that is now highly recognizable among U.S. customers as well as international subsidiaries. We also developed internal systems to leverage print and interactive communications to protect the new corporate brand identity. A highly developed brand identity resource guide was instituted company-wide to keep the brand identity consistent in all business channels.
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