Getting Results When They Reinvent the Formula and We Reinvent the Brand.
EpiCeram is an older product which was acquired by a new company. The new company needed to create a completely new brand identity for the product. The old brand was very confusing and dated and did not communicate the key benefits of a product that was very effective in treating atopic dermatitis.
We decided to make the story simple, both visually and strategically, in order for sales representatives to present the unique selling proposition to physicians and for physicians to quickly understand the benefits of EpiCeram. Our brand design focused on the three key ingredients of EpiCeram which made it unique and effective.