Precision MD is a skin-care company which sells their products directly to physicians. They are dedicated to helping women reverse the signs of aging. We were asked to rebrand their company and full line of skin-care packaging. Their product packaging and company logo looked dated. They needed a more memorable brand that spoke directly to their younger audience. We also believed that their current brand did not visually position their company as a skin-care company nor was it focused on science and beauty. We presented a new brand personality that evoked science in an elegant way in order to give credibility to the effectiveness of their products in helping women.