A Unique Technology Becomes a New Brand Opportunity for the Launch of this Physician-Dispensed Skin Care Product.
Precision MD is a skin-care company which sells its products directly to physicians. They are dedicated to helping women reverse the signs of aging. We were asked to rebrand the company and their full line of skin-care packaging. The product packaging and company logo looked dated and required a more memorable brand that spoke directly to a younger audience.
We also believed that their current brand did not visually position their company as a skin-care company nor was it focused on science and beauty. We presented a new brand personality that evoked science in an elegant way in order to give credibility to the effectiveness of their products in helping women.