Tetrix is just one of a group of older established product acquisitions that make up a new portfolio in the new company arsenal. We were asked to recreate a new brand identity keeping it in line with its former equity position and make it a part of the new portfolio.
We were responsible for the rebranding of all Encore Dematology's products as well as creating a new umbrella corporate brand. Our marketing strategy involved defining the umbrella corporate brand position and brand narrative for Encore Dermatology. We effectively communicated how each brand in the portfolio could be strategically positioned to support the overall brand identity. The brand products are now cohesive for clear and consistent market positioning.