We are Adept at Using the Medical Literature to Develop Effective and Relevant Brand Strategies.
Assignment
Strata Skin Sciences wished to develop sales tools to present clinical results of a new study which appeared in J Drugs Dermatol entitled “Short and Long-Term Outcomes of 308 nm Laser for Pediatric Vitiligo”. Our assignment was to create a reprint carrier for use by sales representatives to promote XTRAC.
Our Solution
We used subtle branding elements and colors to convey the scientific importance of the reprint article without appearing overly promotional. The reprint carrier used callouts and charts to convey the key messages that supported XTRAC. The format of this sales tool helped sales representative to focus upon key selling points in their sales calls.
